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Royal blue graphic reading 11 months of thinking, 2 hours of testing
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The Most Expensive Habit in Small Business

Essential Experts August 23, 2026 The Most Expensive Habit in Small Business It isn't overspending. It's waiting until you feel ready. There's a version of every business idea that dies without ever being tested. Not because it was bad. Because the person holding it kept waiting for a better week. I sat on an idea for close to a year. I believed in it. And every time I considered doing something with it, I found a reason that week wasn't the right one. Too busy. Not enough figured out. I'd...